a bit of NEW efficiency

When my husband opened a kitchen drawer this week and found a carabiner full of ponytail bands he said, “What?…umm Why? Here?…Why?” I explained that I needed some NEW efficiency! Every time I cook in the kitchen, I tie up my hair (obvious reasons, right?)…and I have to take the time to go find a hair-band (climb the stairs, hunt through bathroom drawers etc). Thus… THIS in the utensil drawer!

How can you have NEW efficiency?